It might hurt you heart, but it’s true!
“Some people alive , but he is dead;and some people died, but he is still alive.” These two sentences in Zang Ke jia “Some People” can’t help thinking of many small and medium-sized displays in the current industry The situation of the enterprise … In the development of video LED display screen, we found that some companies that have enjoyed a good reputation in the industry for at least ten years have gradually lost their presence. Maybe we can still see its corporate logo at a certain exhibition, but the former scenery is gone and the former glory is gone …
Frankly speaking, the development of China’s video LED display screen application industry is later than abroad, but Chinese video LED display screen companies have come up today, carrying more than 80% of global production capacity. Behind this glory, many companies have pioneered and can continue for more than ten years Most of them have withstood the battle and stood the test.
However, over the past two years, the video LED display screen industry has overcapacity, and the situation of “more monks and less porridges” has become increasingly apparent. Although with the continuous improvement of LED display technology and technology, especially the development of small pitches, and the development of market segments such as transparent screens, it has injected new vitality into the industry, the surface of LED displays seems to be more widely used in the market. But for many small and medium-sized display companies, the reality is not so satisfactory, and the expansion of market applications has not brought about a fundamental improvement in their development. On the contrary, their situation has become increasingly difficult …
Take small pitch as an example. Although many video LED display screen companies have the ability to produce small pitch, the inevitable fact is that the sales of small pitch products by the top ten manufacturers in the industry have occupied the entire small pitch market. Can most of the remaining LED display companies share a small piece of cake at small pitches? The results are obvious and you don’t have to think too much.
In the past two years, the traditional outdoor LED display Screen market has continued to grow. But In cities, with the continuous improvement of outdoor advertising governance, LED display as an important advertising medium has also been severely restricted, which has threatened the survival of many LED display companies, and the small-pitch solution has not yet become an enterprise Breach, so what will happen in the future? This has become a problem that most LED display companies in the industry must face.
In the current industry, the concentration has further increased, and the “oligopoly effect” has gradually emerged. No doubt this will be a powerful era. This is an inevitable trend in the development of the LED display application industry. Under this trend, some small and medium-sized LED display companies will inevitably face a difficult situation like being washed out by seawater.
In the past, at the stage of rapid development of the LED display application industry, pigs in the air outlet could fly. No matter which display company can live more comfortable, the trend of development has driven many small and medium enterprises. For some companies in the industry that have no core technology and no scale, this is indeed no different from “naked swimming”.
So, where is the future for most of our small and medium-sized display companies in the “naked swimming” state? Should I go ashore, or continue to swim?
Different people will have different answers, and different companies will have different destinies. But we have to be sure: the sea is wide enough and the market is wide enough. The sea can accommodate a huge whale, and it can also allow countless small fish and shrimp to live freely.
Those who know martial arts can stroll in the rivers and lakes. Our small and medium-sized display companies cannot be like companies with strong capital and strong R & D capabilities. During the development process, we can strengthen our strength by integrating more resources. So, how can SMEs use limited resources to maximize returns? This requires our company to use high-quality steel on the blades. In short, it’s about reducing expenses and focusing on breakthroughs.</p
The current popular saying in the industry is that SMEs should be “small and beautiful” or “small and delicate” and strive to create their own “hot products”. But “hot products” are not enough. SMEs must work hard to serve. In the past, focusing on sales and neglecting services has been a common problem. Some companies just want to sell screens. Regardless of the after-sales, customers often encounter problems and can not find responsible persons in the subsequent use process. This has caused some damage to the credibility of the industry. Today, more and more display companies are aware of the importance of services and have increased the construction of service systems.
The customer is God, small and medium-sized enterprises must provide good service to customers. Only by reassuring customers and using it with confidence can the company be valuable.
In short, if small and medium-sized display companies do not want to be eliminated, what they need to do is to provide quality products and services, which is the fundamental survival of all video LED display screen companies.
